Rafael Alvarez, CFE, also known as Mister Franquicias, is a highly respected leader in the franchising industry, particularly within the Latino business community. He is the CEO and Founder of Latinx Franchise Brands, Inc.

and the Latino Franchise Association, organizations dedicated to empowering Latino entrepreneurs through franchising.

Key Accomplishments:

-Founder of ATAX Franchise – The first Latino-owned tax preparation franchise in the U.S., which he launched in 1986 with minimal resources and grew into a nationally recognized brand.

-CEO & Publisher of Franquicias Magazine – A publication dedicated to educating and informing Latino entrepreneurs about franchising opportunities.

-Host of Mister Franquicias Podcast – A platform where he shares insights, interviews industry leaders, and promotes franchising within the Latino community.

-Co-Founder of Multiple Franchise Brands – Including Rhoslyn Florist Franchise and Little Home Repair Franchise.

Recognitions & Awards:

-New York City Cristal Apple Award (2007) – Presented by Mayor Michael Bloomberg.

-Red Beret Award (2011) – From Curtis Sliwa & The Guardian Angels.

-El Award (2012) – Recognizing top Latino leaders in NYC.

-USA Today’s Top 50 Franchises for Minority (2013).Franchise Business Review Best of the Best (2014).

-Ronald E. Harrison Diversity Award (2015) – From the International Franchise Association (IFA) for his contributions to diversity in franchising.

Rafael Alvarez is widely recognized for his dedication to fostering Latino entrepreneurship through franchising, helping Latino-owned businesses scale and succeed on a national level. His influence extends across media, business, and advocacy, making him a key figure in the franchise industry.